Client: The Fleming Initiative - Imperial College London

Details: We partnered with colleagues from the Fleming Initiative to develop a community-informed animation exploring how people use antibiotics, and how small changes in behaviour can help tackle antimicrobial resistance.

Rather than working from a traditional brief, the project was guided and shaped through a series of co-design workshops with members of the public. Together, we explored the most effective and accessible ways to communicate a complex topic to a wide audience. Our role was to support the process, providing creative and technical guidance while allowing learnings from public insight to lead the direction.