Client: JTC

Details: A corporate seasonal greetings video with a difference!

We were commissioned to produce JTC’s end-of-year video for 2025. In previous years, the organisation had used these films to celebrate its people, milestones, and achievements, often inspired by current digital or cultural trends. This time, they encouraged us to take a bold and playful approach.

Working alongside Grit Pictures, we created a heartwarming story centred around the arrival of a new team member: AM ii. In close collaboration with both Grit and the JTC team, we developed the script and spent two days filming at JTC’s Jersey office, with the cast made up entirely of JTC employees.

The final film blended humour with emotion to deliver a lighthearted and memorable campaign for JTC. Optimistic in tone, it celebrated the possibilities that emerge when AI technology is blended with human warmth, offering a refreshing perspective in a landscape often dominated by negativity around AI.