The Animation Process

Engaging motion graphics to inform, educate and entertain

LET’S GET MOVING…

Animated motion graphics can be an engaging way to maintain your viewer’s attention

Whatever your vision may be, we are with you through every step of the journey—from initial concept development, scriptwriting, storyboarding, illustration, audio—including voiceover and music—right through to the finished product.

The service doesn’t end there. Our team can work with you to produce multiple versions and accompanying materials—such as gifs and stills—to maximise coverage across social platforms.

  • We collaborate with a trusted network of multi-skilled associates.

  • We use project management tools to maintain communication throughout the process.

  • We involve stakeholders throughout production and treat them as if they are part of the team.

1. Getting Started

  • Icon of a chat bubble with a large question mark inside, overlaid on a background of multiple overlapping speech bubbles in various shades of blue.

    Initial enquiry

    The enquiry comes in, usually through our website or social media.

  • Digital illustration of two people facing each other with their heads close, speech bubbles above their heads indicating conversation, and a video camera icon suggesting recording or communication.

    Informal discussions

    We elicit the project requirements through a series of informal chats.

  • Illustration of a report with a play button, charts, and photos.

    Quote & proposal

    Once we have a good understanding, we submit a quote and proposal.

  • Illustration of two blue news papers, with a circle and a target symbol.

    Contracts exchanged

    We agree terms along with a clear schedule of deliverables.

2. Pre-production & Planning

  • Illustration of a magnifying glass over a book with an orange background and abstract shapes.

    Research

    We conduct relevant research to inform the overall creative direction.

  • Stylised illustration of an orange typewriter with a sheet of paper inserted into the roller

    Scriptwriting

    We develop a script in collaboration with the client.

  • Illustration of a microphone in shades of orange and red.

    Guide voiceover

    We produce a guide voiceover to understand how the script sounds.

  • Illustration of a four frames set against a red background.

    Storyboards

    Sketches are timed with the guide voiceover to communicate the vision.

3. Production

  • Abstract illustration of a yellow and orange pencil with cloud-like shapes and geometric blocks.

    Illustration

    Sketches evolve into fully rendered artwork, ready to animate.

  • Stylised musical notes on a yellow background.

    Music

    We acquire royalty-free music or commission a bespoke track if required.

  • Abstract illustration of a microphone, semi-circles and a circular shape in yellow and orange tones.

    Voiceover

    We find and direct suitable voiceover talent to perform the script.

  • Abstract illustration of geometric shapes in yellow and orange tones.

    Motion design

    Where we make the artwork move, and things start to feel alive.

4. Post-production

  • Abstract digital illustration featuring a film strip, a play button, a video camera, and arrow icons in shades of blue.

    Editing

    We bring everything together and finalise the structure.

  • Digital illustration of sound waveforms, a cursor arrow, and circular elements, representing audio or digital communication objects.

    Sound design & mix

    We add sound effects and optimise the audio to be played on any device.

  • Illustration of a computer screen with a speaker and adjustment controls, in shades of blue.

    Subtitling

    We add subtitles in any languages required and provide .srt files.

  • Stylised illustration of a social media post with a play button overlay, including icons of a heart, comment bubble, paper plane, and a bookmark, suggesting media content or a video post.

    Sharing

    We submit the video with supplementary stills and gifs for social media.

START YOUR PROJECT TODAY

Get a quote for your animation project.

Every project is unique, with its own requirements and challenges. This means a one-size-fits-all approach won't work. We understand this and will work closely with you to identify your project's needs. We will then provide you with a tailored quote based on the complexity and duration of the project.

Send us an enquiry, and we'll be happy to offer you a customised quote that aligns with your specific business needs..

⚡️ Get a free quote →