The Animation Process

Animated motion graphics can be an engaging way to maintain your viewer’s attention.

Whatever your vision may be, we are with you through every step of the journey. From initial concept development, scriptwriting, storyboarding, illustration, audio – including voiceover and music – right through to the finished product.

And the service doesn’t end there. Our team can work with you to produce multiple versions and accompanying materials –such as gifs and stills –to maximise coverage across social platforms.

Getting Started

❓ Initial enquiry - the enquiry comes in usually through our website or social media

💬 Informal discussions - We elicit the project requirements through a series of informal chats,

💸 Quote & Proposal - Once we have a good understanding, we submit a quote and proposal.

📑 Contracts exchanged - We agree terms along with a clear schedule of deliverables.

Pre-production & planning

🔍 Research - we conduct relevant research to inform the overall creative direction.

⌨️ Scriptwriting - We develop a script in collaboration with the client.

🎤 Guide voiceover - We produce a guide voiceover to understand how the script sounds.

✍️ Storyboards - Sketches are timed with the guide voiceover to communicate the vision.

Production

✏️ Illustration - Sketches evolve into fully rendered artwork, ready to animate.

🎶 Music - We acquire royalty-free music or commission a bespoke track if required.

🎤 Voiceover - We find and direct suitable voiceover talent to perform the script.

🧑‍💻 Motion design - Where we make the artwork move, and things start to feel alive.

Post-production

🧑‍💻 Editing - We bring everything together and finalise the structure.

🎧 Sound design & mix - We add sound effects and optimise audio to be played on any device.

⌨️ Subtitling - We add subtitles in any languages required and provide .srt files

🔁 Sharing - We submit the video with supplementary stills and gifs for social media.

Every project is unique, with its own requirements and challenges. This means a one-size-fits-all approach won't work. We understand this and will work closely with you to identify your project's needs. We will then provide you with a tailored quote based on the complexity and duration of the project.

Send us an enquiry, and we'll be happy to offer you a customised quote that aligns with your specific business needs.