This project followed on from a series of 90-second animations we produced a few years back to communicate the research findings of the Grantham Institute at Imperial College. Following the success of the original animations, the client invited us to create the latest instalment in the series.

This time, they were focusing on the actions individuals can take to reduce their pet’s environmental paw print.

The production was timed to coincide with the Great Exhibition Road Festival (which took place on 6–7 June 2026), where the Grantham Institute hosted a stand to engage with festival-goers about steps they can take to reduce their pet’s environmental paw print.

The team asked us to develop a design concept that would translate well across print, digital and social channels. A key creative consideration was blending animation with live-action imagery, which would allow us to incorporate lots of adorable pet footage.