Why Are Podcasts a Great Marketing Tool for Universities?

The modern marketing channel that Universities cannot afford to ignore.

In the last few years, podcasts have moved from niche hobbyist content to a mainstream way of consuming information, learning, and entertainment. For universities, this shift presents a huge opportunity. With prospective students, current learners, alumni, and academics all regularly consuming this type of content, podcasts can become a powerful part of a university’s marketing and communications toolkit.

If podcasts aren’t already a part of your marketing strategy, here’s why they should be.

1. Getting Started

  • Initial enquiry

    The enquiry comes in, usually through our website or social media.

  • Informal discussions

    We elicit the project requirements through a series of informal chats.

  • Quote & proposal

    Once we have a good understanding, we submit a quote and proposal.

  • Contracts exchanged

    We agree terms along with a clear schedule of deliverables.

2. Pre-production & Planning

  • Research

    We conduct relevant research to inform the overall creative direction.

  • Scriptwriting

    We develop a script in collaboration with the client.

  • Guide voiceover

    We produce a guide voiceover to understand how the script sounds.

  • Storyboards

    Sketches are timed with the guide voiceover to communicate the vision.

3. Production

  • Illustration

    Sketches evolve into fully rendered artwork, ready to animate.

  • Music

    We acquire royalty-free music or commission a bespoke track if required.

  • Voiceover

    We find and direct suitable voiceover talent to perform the script.

  • Motion design

    Where we make the artwork move, and things start to feel alive.

4. Post-production

  • Editing

    We bring everything together and finalise the structure.

  • Sound design & mix

    We add sound effects and optimise the audio to be played on any device.

  • Subtitling

    We add subtitles in any languages required and provide .srt files.

  • Sharing

    We submit the video with supplementary stills and gifs for social media.

START YOUR PROJECT TODAY

Get a quote for your animation project.

Every project is unique, with its own requirements and challenges. This means a one-size-fits-all approach won't work. We understand this and will work closely with you to identify your project's needs. We will then provide you with a tailored quote based on the complexity and duration of the project.

Send us an enquiry, and we'll be happy to offer you a customised quote that aligns with your specific business needs..